This year’s Football World Cup has brought about  a number of surprises, but none more so than the announcement today by mobile content retailers, Mobile Streams, that the ‘Vuvuzelas’ ringtone has been breaking all records in an impressively consistent display on both www.ringtones.com and on carrier decks worldwide.

The sound of football supporters blowing horns, otherwise known as ‘Vuvuzelas’ has proved the ringtone of choice for this year’s football supporters with it breaking each and every chart on the mobile content superstore www.ringtones.com.  Supplied by its content partner, Voice Express, the UK’s leading supplier of sound-a-like tones, the ‘Vuvuzelas’ ringtone has been up against some stiff competition in the World Cup category including previous favourite, ‘Vindaloo’; and runners up, ‘Three Lions’ and ‘Rooney, Rooney, Rooney’. 

Commenting on the statics, Arnd Aschentrup, COO at Mobile Streams said: “We’ve been selling ringtones for well over a decade now so it is not often that a ringtone comes along and outsells our expectations. We are delighted for Voice Express and our carrier partners and look forward to the trend continuing for rest of the tournament and beyond”.

“The popularity of www.ringtones.com and Mobile Streams’ strong mobile carrier distribution network has opened up new opportunities for our content and we look forward to capitalising on the overwhelming global interest in ‘Vuvuzelas’ and our other voice tones”.

Ringtones.com is Mobile Streams’ flagship consumer brand and is currently available on the mobile internet in the UK, Argentina and the US.  The store offers over 35,000 ringtones as well as boasting thousands of pieces of content from more than 500 different music publishers and labels as well as media content suppliers.  Mobile Streams has an extensive network of operator partners in the UK, Europe, North America, Latin America and Asia Pacific.